Internet and Business Online - Getting Past the 30 Second Back Click

What does the average online consumer know about your business?
Let's operate on the assumption they know nothing about your business other than the fact it showed up in an online search for something they were looking for. Curiosity led them to your site - what will keep them there?
If that consumer stops on your home page what will they find that will compel them to offer you more than a few seconds of their time?
What will consumers find on your home page that will engage their senses enough to take a crucial second step in trust (they will need to take many such steps)?
If you're not sure you might need to evaluate your home page very carefully. Does it rely on attractive design alone or does it offer something more substantial.
You may be surprised to know that while consumers like a beautifully designed website they are the first to recognize that this exterior is only window dressing for something more - or less. It will always remain content that will help consumers view your site as either worthy on a second or subsequent trust step or a quick click on the back button.
Delivery is Key
You will need to take the same principle used in making genuine maple syrup to your approach to website development. It should be reduced until only the best 'stuff' is available. Maple sap by itself isn't all that appetizing, but under the guidance of a syrup maker the flavor becomes something of a treasure for many. This is the idea of quality content for your site visitor.
They might bite the bullet
By providing your content in chunks of information with headlines and bullet points you may be surprised to find that consumers may stick around a lot longer. They may be drawn in by the ability to scan interesting headings and bullet points. When they find something they like they will linger looking for more details. It may not end in an immediate sale, but it does provide some quality impression marketing.
Get to the point
If you offer something specific don't make your visitor guess what you offer while they wade through information that may actually be secondary to your actual purpose. Make the first things your first priority.
Make everything uniform
Your site should be easy to navigate and consumers should be able to access every area of your site within two clicks. This could be through a site map or from your main menu. Don't expect site visitors to be happy in a virtual labyrinth of pages that seem to stand alone and lead nowhere but deeper into your website without a simple way to get back.
Make sure that whatever your site theme and objective is matched in the tone of your presentation and in the text you provide on each page.
Contact
The consumer should find a FAQ section that can help answer questions, but they should also find a comprehensive way to contact you - and that link should be easily found on all pages. It's hard to trust a company that only extends a contact link once a sale has been made.
These are just a few site enhancement ideas that can help you engage your potential customers in a way that is both meaningful and potentially profitable.

Internet and Business Online and Stage Fright

If you're a person who hates to even think about getting up on stage and performing for an audience then you may have some understanding of what it is like for some to consider starting their own online business.
For many people who experience stage fright there are two dynamics at work. The first is a feeling that they would love to be able to perform. In fact some might even believe they have everything it takes to be a great performer. The second is that they are fully convinced they would freeze on stage and not be able to perform. The potential embarrassment keeps them sidelined.
The idea of business ownership is very similar. If you visit enough brick and mortar stores you can begin to identify individuals who are gifted in multiple areas. They would be prime candidates for business ownership, but in may cases they would never seriously consider the idea although they may be equally certain they could make a business successful.
In most cases this dynamic may be attributed to the fact that the individual has never owned a business previously and may be uncertain that their present skills are enough to develop a business.
It may also have to do with a constantly shifting future timeline. For instance an individual may have a date of five years fixed in their mind to begin their own business, but that date is constantly on fast forward and the business idea never seems to be developed.
This process can be a bit like agreeing to play a part in a locally produced musical. You attend all the rehearsals and memorize your lines. You learn the music and are outfitted with a costume. However, after the dress rehearsal you go home and never return for the actual performance.
In the case of developing an online business a prospective owner can look at the potential of site development, hosting packages, product availability and a myriad of other issues and then just when family and friends think the business will launch the entire thought process stops and the business idea is simply referred to as "the business I could have started."
It really is a bold step to develop a business. You are assuming a variety of risks and rewards and you are placing a dream on a pedestal for all to see. What happens if no one likes your business idea? What will you think if the idea is ridiculed at some point? Wouldn't it be easier to just forget about it?
There are countless potential business owners who have shelved great ideas because they have developed a case of 'stage fright'. They would like to own a business of their own, but they find more comfort in the idea that playing it safe (and out of the spotlight) may be the only option they could handle.
Stage fright comes when anyone has to perform in a setting they are not comfortable with, but the great performers always find a way to ensure that the show will 'go on'. You can be one of the great performers you just need to find the right stage and then confidently work through your performance.

Internet Business and Businesses Online - How I Use Article Marketing To Build My Business

Internet Business and Businesses Online - How I Use Article Marketing To Build My Business
I will tell you upfront that I operate a niche web site in the internet marketing arena. Because I use a niched approach, I believe my tactics would work well in just about any niche market where there is some widespread interest.
I think it is personally interesting that so many people think that the internet marketing niches are burnt out, that there are too many people in them. I have seen some things in the last few months that lead me to believe that is not that case.
So how do I use article marketing to build my online business?
1) I write articles that are geared to buyers of my web site niche. You see, I couldn't care less how many visitors I get. I just want buyers. So I try to write to buyers, not lookers or just surfers. I want to give quality information in my articles that will lead people to want more from me. That way when the click through to my website, they are already qualified buyers.
2) I currently only use one article directory for all my article submissions. I have done extensive testing and have found that like 95% of all my traffic came from that one site, when I used to post to around 100 different article directories. Another note on that: testing is critical to everything you do. If you are not testing, you are missing out on profit opportunities, for sure. You just have to test.
3) I write my articles aggressively. The only reason I write is to get people to click through and be prequalified to like me when they get there. That's it. Forget about trying to please everyone - I don't care who closes this article without clicking, I only care that the ones that click through genuinely like me and want more information.
By the way, just a note on the internet marketing niches - when you specialize, you eliminate the tire kickers. Let me explain - if you are marketing to the general public about starting an internet business, you get everyone who is just getting started and only like 5% of them ever make any money. And if they are not making money online, most of them are not going to continue to spend it. Sure, they will buy the first course or two, but I am looking for the long-term customer. The person who gets on one of my specialized niche lists, they probably already have an online business and are actively spending money to promote their business. I am going after a piece of that pie, rather than trying to create new believers in internet marketing.

Internet and Business Online - Hype Reduction

Maybe it's just me, but many online business sites seem to have followed lead of professional wrestling. Everything is bigger, more important and beyond amazing. The hype is huge and the bulletins that read, "This offer is only available though midnight tonight" can either provide a surge of adrenaline or a groan of frustration.
After all, if a little hype is helpful then a full-blown Fourth of July fireworks display of hype is even better. Isn't it?
I'd like to argue that it is not necessary to place your website on steroids. It's not good for baseball and it's not good for business.
As the role of content becomes dominant in both Search Engine Optimization (SEO) and consumer driven demands it makes sense to rely on straightforward information to bring your product into focus for customers.
Sometimes sites that are living large extract an, "Oh, please!" from customers who manage the back button very well on their browser of choice.
It can be hard to move away from a hard sell idea especially if that is the mechanism you have traditionally used for selling. Many brick and mortar stores or personal demonstration sales associates have always been encouraged not to take NO for an acceptable answer. Naturally this mentality can show up when they make a move to an online environment.
The reality is in an online environment you do not have the ability to speak to visitors directly. You cannot answer all their individual questions when they arrive at your site. If they feel you push they will be happy to move away.
Most consumers are tired of the, "But if you act now," and "For a limited time only" that we see in television infomercials. Many will go online to simply enjoy the possibility of shopping without the pressure. Sadly many sites didn't get the 'dial it down' memo.
These businesses try tag team approaches and seek to get their site visitor in a headlock. They don't want you to leave without a sale, yet you smile at the irony and move along while they yell into their proverbial microphones demanding you meet them in the center ring.
No one has to live with this and most simply don't.
I am not suggesting that there is no room for a call to action, but there is a more humane approach to inviting customers to draw up a chair and take as much time as they need to learn more about your product and firm. Your visitors really are capable of making good decisions. It is your job to help them understand why your product is worth a good, long look.
The idea of hype reduction rests in your ability to extend trust to your visitors. When you visibly scream at them to make a purchase you may be inadvertently telling your customer that you don't trust their ability to make a quality decision.
Don't be surprised if your customers make it clear they feel they are being insulted by a heavy-handed website.

Internet Home Business - Online Business Marketing

When starting out a new Internet home business, Online business marketing will be one of thee biggest challenge facing you in order to get customer and business to your new site. Most new business owners have the misconception that they have to spend allot of money in advertising to be a success but when your now starting out in your new business your will probably not have allot of money available to advertise but even if you do have a heavy budget it is still important that you spend it wisely.
Before jumping in headfirst into the very inconsistent world of advertising, there are some important lessons that you should learn. Advertising does not have to cost a fortune to promote your online home business; you should make every effort to always have test runs of your advertising strategies. Put a little bit of money here and there and access the results before launching a big advertising campaign
If you just start spending all your money in advertising without first running test campaigns,
you could end up broke before you make your first sale. Most new business owners who make this error blame there failure on the economy, the advertising agency and a thousand of different reasons. If they don't take full responsibility for the mistakes they make they will not learn from them. Don't let this happen to you.
You should always test in blocks; if you start advertising on radio, newspapers and television at the same time how would you now which one is really working? All you can do is guess but you will not know for sure which one it is. In your ad you could ask customers to say how they found out about your business but it's normal to get only 10% of people responding. You cannot depend on customer saying which ads work from those that don't work s you would have to put in the extra effort to find out for yourself.
Only when you have put together a proven advertising portfolio could you venture into dropping big money on advertising campaigns. Even then still keep other measurements to determine the maximum results that any advertising campaign can produce. Stay tuned to situations like this in order to get more from your advertising dollar. Sometime your advertising strategy that is producing the best results is the cheapest.
While you are busy testing your advertising in the newspaper, radio, newspaper and television you need to find other low cost ways of advertising and promoting your business like Business Cards, Press Releases, Word of Mouth and Off Peak Advertisement on Television and radio.
When it all comes down to it, there is a whole lot to understand where advertising is concerned , but after acquiring the basics everything will just fall into place thus increasing the amount of sales an profits and the money in your bank account. Remember before spending any money on advertising be sure to test it first this will save you a bundle of money and heartache. If you would like to know more on this topic check out the attached link.

Start an Internet Marketing Business Online Today

When you start a company or business of your own and you want to get people to buy your services or products. One of the first things you will need to do is use business home internet marketing online so that you can get customers. Using the internet to do marketing is the best way to get people to know about your home business.
This is because most people look for things online nowadays. They even shop online - so it is quite important to marketing yourself this way too. Not only this, but home businesses need to have some kind of website to make people aware of their service and what is offered. This is far cheaper and easier than placing adverts in the newspaper every week, or taking out an expensive magazine display.
Doing online marketing is not just about having a good website, but making sure that the website works for you. This means you have to do the correct SEO or search engine optimization. This is what is needed to place your website at the top of the search engine results pages when certain keywords are typed in that refer to your business.
This is not the only part of online marketing that is needed. Once you have some good SEO done for your website, you then need to market your website in other ways. This can involve placing it on other high ranking websites as a link exchange or link partner. You can also take out banner adverts, and do other kind of advertising using social networking sites, forums, blog sites and others.
Part of online marketing also involves placing your information on website directories and business directories. These are helpful when someone is looking for a specific service and you are listed under that category.
They might come across your website and simply click the link to learn more. It can be that simple. You just have to be in as many different online places as you can.