A group of enthusiastic cheerleaders perform their cheers just in front of the stands. The home crowd most often looks beyond the cheerleaders to the action on the field. Cheers from the crowd erupt as the favored team gets a touchdown. Even a first down is reason to celebrate.
What is it that helps that cheerleader get their message of support across to the fans? A megaphone.
This simple tool is used to take a message and amplify it so that it can be heard. Once the crowd can hear the cheers they often join in.
A television news reporter would look rather peculiar if the camera was turned on, but the microphone wasn't. The viewer could see the mouth move, but would have no idea what they were saying. The news anchor needs something to amplify their voice so they are heard.
If you want someone to notice you have to make yourself heard. Right?
When you combine the Internet and business online this strategy is accomplished through marketing and solid SEO strategies. These are methods that work to amplify your message. These are the ways to pass along a message others need to hear.
Why settle for a whisper in a corner. If you really want people to come to your site you might just have to yell.
I suppose it would be easy to think of this process in the same way you might think of a carnival midway, "Step right up and try your luck." Actually that's the last picture I want you to think of in relation to online marketing. Your message should be bold, but it should also be informative.
You site should amplify the idea that you really care about your site visitors. You care about their need to know, their need to consider, and their need to make an informed decision.
The growth of your online business will likely be in direct proportion to your ability to respond to the concerns of your visitors and customers. How well do you amplify your dedication to a consumer-centric approach to business?
Trust is a commodity that businesses receive when they deal well with the idea that the customer is worthy of respect.
If you go to buy a car you might have a salesman from one car lot say, "What will it take to get you in this car today?" Another might say, "If you have any further questions feel free to give me a call."
Whether it is real or imagined the first salesperson is thought of as one who practices strong-arm tactics to get what they want. The second is thought of more for their ability to allow the customer to come to a conclusion on their own. They even leave any potential contact up to the customer.
If the customer can successfully avoid the strong arm they will likely never return to that car lot. If, on the other hand, they can view the sales staff as concerned about making sure a right choice is made they will likely return to the dealership without coercion.
How are you amplifying your business?